New Ballet Ensemble
New Ballet Ensemble
When New Ballet Ensemble learned in 2010 that they were selected by NBC’s “Today” as a recipient of its ninth-annual “Lend a Hand Today” donation series, the nonprofit organization turned to inferno to assist with preparing for and promoting the event.
While New Ballet’s key stakeholders and employees were aware of the “Today” selection, no one else was allowed to know the details of the confidential event until it was revealed on-air by Al Roker.
Following several weeks of preparation, inferno’s PR team was able to quickly assemble media materials as the donations from companies were revealed live on-air during the morning of June 24. After ensuring that media and key community partners were made aware of the generosity, inferno provided ongoing PR consulting support to New Ballet to help maximize the “Today” opportunity.
