Theme and variations for music’s most famous organization.
The Recording Academy & GRAMMYS
The Los Angeles-based GRAMMY Awards organization relies on inferno for its most important projects.
We provide brand development as the Academy grows and its segments require their own identities and the marketing support to launch them. This work spans the Academy’s audiences, from its college-centered operations to its producers and engineers segment.
inferno’s advertising work for the Academy appears in trade journals, Billboard Magazine, and the GRAMMY night program book.
We also create the crucial annual membership drive campaigns, from the deluxe printed packages to the interactive tactics necessary to make the initiative successful. The agency also led the New Orleans’ regional chapter’s Hurricane Katrina public relations response and created a website in 48 hours to support the launch of the GRAMMY fashion line.














