Generating impact on a small budget
POWER HOUSE
Constructed in 1910, the brick and glass building topped with a 100-foot smokestack supplied power to Memphis’ Central Station railway terminal. In 2003 the space was rebuilt into a contemporary art gallery for Delta Axis by architect Coleman Coker.
inferno designed a logo, and produced in-house a commemorative brochure for guests of the Power House grand opening. Bound by a segment of electrical cable, this small, inexpensive brochure delivered big impact.




