In 2006, Peria Gober approached inferno for marketing and public relations support prior to the opening of her self-titled shoe boutique, Peria. She had a signature logo, but needed the agency’s assistance in finding a voice that would suit the unique personality of her Midtown Memphis store.
The public relations team worked closely with Gober to create traditional launch materials, including a fact sheet and press release, as well as a uniquely branded media kit packaged in a shoebox. The kits were distributed to key lifestyle and fashion reporters and editors in the region.
Following the store’s launch, inferno coordinated media relations, provided event ideas and support, and helped Gober connect with the community by cultivating a partnership with Dress for Success Memphis and creating a blog to showcase the boutique’s shoes, handbags and accessories.