We believe that an effective marketing program begins with a thorough strategic plan. Through the diverse backgrounds of our staff and the variety of industries we serve, we have extensive knowledge and expertise in providing strategic planning for our clients. We develop strategic communications plans based on a thorough understanding of the client’s current competitive situation, goals, and priorities. We provide a comprehensive SWOT analysis and competitive analysis, and recommend specific strategies and tactics to accomplish these goals.
IDENTITY & BRAND DEVELOPMENT
inferno has worked closely with many of our clients to define and execute product and service identity packages, as well as to implement corporate branding programs. From brand strategy to brand expression, we have guided our clients through each step of the process. From logo and positioning statement to full corporate positioning strategy and exhaustive brand guidelines, inferno has established the appropriate identities to make our clients stand out, whether their audience is local or global.
inferno has the in-house capabilities and project management experience to deliver interactive projects that address both your budget and your specific technology needs. We work almost daily with all interactive formats and functions: Back-end development and integration, Web site architecture and design, Flash animation, banner ads, keyword optimization, content management, and more. From global business-to-business sites in a dozen languages, to the direct personal appeal of retail food and innovative ways to motivate a sales force — inferno gets results with interactive.
As the foundation of your brand, collateral serves as the anchor for your sales force and speaks to your clients when you cannot. inferno develops collateral of all sizes and shapes, from classic two-sided sales sheets to capabilities booklets that are design showpieces. Our clients rely on our extensive experience in this medium to develop the right solution for specific usage — whether it’s a visual aid for the 60-second elevator speech or a full elaboration of products and services. inferno’s meticulous creative and quality control departments ensure consistent application of each client’s brand through myriad collateral design applications. We are well-versed in the importance of global brand requirements, having authored those requirements for a number of our clients.
Too often, advertising comes up short on strategy, creativity, or both. inferno prides itself on finding the perfect balance. Our approach is simple: Understand the audience, discern the unique marketing proposition, and express it in a surprising way that leaves a distinct impression. Our work always stands out from the crowd, because we study competitor marketing carefully. Our ability to develop unique, sustainable, on-target creative platforms ensures maximum brand recognition for the life of the campaign.
As the most measurable medium within the marketing mix, direct marketing plays an integral role in inferno-led marketing plans. inferno has extensive experience developing and implementing direct marketing programs for both vertical and horizontal markets — promoting products and services that run the gamut from highly specialized technical services to commodities measured by the ton. We are also veterans of direct approaches (print and electronic) to generate steady traffic and strong leads at industry trade shows. Employing tactics as simple as postcards and as complicated as custom-produced, three-dimensional mailings, inferno has moved our clients’ prospects to action, whether they are researchers or road builders.
Many inferno clients rely on marketing support to motivate their sales force and to implement incentive programs. inferno has met those needs with many global and national sales meetings and with sales promotions and contests. Our creative solutions align the self-interest of the sales force and the strategic priorities of management to motivate positive changes in employee behavior — moving the needle on sales in targeted areas.
MEDIA RESEARCH, PLANNING, & PLACEMENT
inferno provides media research and buying services on a local, regional, and national basis for all media in the consumer and business-to-business fields. Media planning is both a science and an art. Our media team conducts extensive research to determine the most effective and efficient media mix to accomplish the clients’ goals, while working with the PR department to identify appropriate editorial content. Just as importantly, our account and creative staffs steep themselves in the industry channels that matter to our clients, keeping abreast of competitor marketing strategies. Not only does inferno know precisely where and when to buy space; we plan ahead to make that space work harder amidst the competitive noise produced within the sector.
PR and press management are an integral part of almost every inferno communications plan. As the agency of record for most of our clients, inferno has succeeded in maximizing the positive public awareness of client products, accomplishments, and activities, while minimizing exposure when sensitive issues arise. Strong relationships with media contacts give inferno the leverage to position our clients as experts and opinion leaders, and we generate additional exposure by initiating and managing press-worthy activities and charitable events. In short, our award-winning staff has the intelligence, the imagination, and the media savvy necessary to turn a modest PR budget into an earned media windfall.
EXHIBIT DESIGN & SUPPORT
inferno provides complete event planning, production, promotion, and oversight, ensuring that your goals are met and that the quality is exceptional. We are veterans of corporate outings, grand openings, award galas, and global summits. Because trade shows can be the source of strong brand identity and customer conversion in highly competitive markets, inferno supports all aspects of this communications channel: booths, displays, signage, premiums, event-specific collateral, pre-meeting direct marketing, panel/event promotion, and more.
Pre-event marketing is vital to inferno’s comprehensive development and management of meetings and trade shows for our clients. Depending on budget and needs, we utilize e-mail blasts, direct mail, trade advertising, premiums, and on-site marketing to drive booth traffic and create strong leads. Often, our event marketing takes the form of a multi-tactic campaign that creatively brands the event within the parameters of the broader client marketing objective.
Companies often overlook the need to market to their own employees. From new policy to best practices, sales strategy to sales motivation, corporate success often rests on successful communication of the corporate culture. inferno helps our clients identify opportunities for internal messaging that will strengthen the organization from within — developing tactics as varied as e-mails, promotions, newsletters, and training tools.