When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change.
With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to FedEx and promoted service projects in their local communities.
The campaign centered on the FedEx Global Month of Service. During April, a community grant-centered contest encouraged team members get involved with local charities. Team members uploaded project photos to a webpage and 40 winners received $1,000 grants for their chosen charities.
Take a look at how we helped FedEx communicate their appreciation for the people who continue to make the company a success. And visit 40yearsofservice.com to see some of the impact FedEx team members had on their communities.
Our contribution didn’t stop there. We also developed a web banner for fedex.com, thanking customers for their support of the company in the last 40 years.
And finally, we joined in on the celebration. inferno designed an ad that ran in the “FedEx at 40” edition of Memphis Magazine, congratulating FedEx on their years of service, and we were even able to help participate with one of the teams that served Le Bonheur Children’s Hospital.