In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets.
The next step was to go global. Earlier this year, inferno redeveloped the campaign for five different languages in six new markets. Tactics ranged from magazine ads to digital banners in Amsterdam, Brazil, Canada, France, Germany, and Shanghai.
We set out to increase global awareness, and we definitely turned some heads. FedEx Trade Networks won three Quest for Quality awards for their service in Logistics Management magazine.