WORK
When your middle name is “National”, sometimes it's hard for people to think of you as the bank next door that’s committed to growing local businesses. That’s exactly the case for Paragon National Bank. Paragon National Bank wanted a direct…
Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best…
inferno showcases small business owners’ fiery passions inferno recently worked with FedEx to highlight small businesses represented in their FedEx Small Business Grant Contest. FedEx provided a total of $50,000 in grants to selected small business owners…
CULTURE
In our spare time, infernites like to strike up a little competition. That’s exactly what we did at the latest AAF Memphis Admix event at Billy Hardwick’s All Star Lanes. We brought two teams to the event and mingled with some of the city’s brightest media and advertising…
The mission of the Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. inferno’s partnership with the Center is longstanding and multifaceted. inferno Partner Dan O’Brien…
inferno recently welcomed Craig Locke, Director of Development at Hope House, as the speaker at our 2nd Fuelanthropic Lunch and Learn event. Fuelanthropic is the community service initiative for inferno, encouraging each of our employees to serve a part of the community they’re…
INSIGHT
Since International Women’s Day falls in March, it seems appropriate for us to examine our industry and consider if the marketing messages we convey are in step with today’s women. Yes, we need to care, because more than $4.3 trillion a year in domestic spending…
Professional sports and social media were made for each other. Now more than ever before, the action and fan engagement fills the spaces between games, and even between seasons. Every NFL team has a robust, active Facebook page and players who tweet, while millions of consumer-fans…
A recent New York Times article highlights the role of social media during the London 2012 Summer Olympics – the key point being that social media will actually have a role this year. Despite the existence and popularity of several social media channels during…
