inferno

As if taking an afternoon off to enjoy beer, Gus’s World Famous fried chicken, and a heated match of Pictionary isn’t cool enough, the creative team drummed up interest in our long-standing Beer & Chicken event with a rockin’ internal campaign. Inspired by iconic album covers from Nirvana, Pink Floyd, and the Velvet Underground, along with a hilarious take on the Lynyrd Skynyrd logo, the “Legs, Mugs and Rock-n-Roll” campaign included a series of posters, a concert ticket, and personalized all-access pass lanyards for each infernite.

Read more about Beer & Chicken in this Culture post.