Paragon National Bank Gets Neighborly Over Coffee
When your middle name is “National”, sometimes it's hard for people to think of you as the bank next door that’s… Continue reading >
Eclectic Chic
Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there… Continue reading >
inferno showcases small business owners’ fiery passions
inferno showcases small business owners’ fiery passions inferno recently worked with FedEx to highlight small businesses… Continue reading >
inferno offers a tumbler to fuel creativity
There’s nothing worse than staring at a blank page or screen, waiting for inspiration. That’s why we combined inferno’s… Continue reading >
inferno updates Eclectic Eye’s look
To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary… Continue reading >
inferno designs a card with a lot of heart
Earlier this season, Tradewind Group approached us to talk turkey over their Thanksgiving card for 2012. Our team set to work, designing a handful… Continue reading >
Talking golf clubs star in an integrated campaign for FedEx
When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements… Continue reading >
inferno gives researchers a taste of Transnetyx
Good lip service can work wonders for business — as Transnetyx recently demonstrated on a trip to Northwestern University’s campus… Continue reading >
A new brand and marketing campaign for the Memphis Jewish Community Center
The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re… Continue reading >
inferno feeds a mission with refreshed marketing.
inferno was the official marketing sponsor for the March of Dimes Signature Chefs Auction for the fifth consecutive year. Highly anticipated… Continue reading >
A warm and candid splash page for the FedEx® shipping app on Facebook
On October 27, FedEx changed the game for both shipping and social networking with the launch of a new shipping application on Facebook, FedEx… Continue reading >
A harder-hitting brand for a B-to-B service that’s hard to understand
“Subrogation” isn’t a household word – not even among people who need subrogation services the most. Benefit Recovery… Continue reading >
inferno carries the ball in FedEx / NFL match-up
FedEx drafted inferno to develop a winning game plan for the company’s 2012 NFL small business promotion. FedEx Game Time is the… Continue reading >
Customizing a landing page for a targeted email campaign
Transnetyx provides automated genotyping services to renowned institutions across the globe. To highlight their position as a singular, trusted… Continue reading >
inferno featured in How design magazine
The September, 2012 issue of HOW Magazine – a leading journal of commercial design – featured the winners of their… Continue reading >
MINDset direct gets a website with character
inferno recently completed a website redesign for MINDset direct, an agency that consults with nonprofits to improve donor relationships and… Continue reading >
A savvy logo for a smart strategy group
When Tradewind Group wanted a sharp new brand, the first step was to give them a logo that matched their unique personality and services.… Continue reading >
A functional design for an innovative product
How do you capture 360° capabilities on a one-dimensional canvas? When NuVasive approached us to design a brochure for their newest… Continue reading >
A progressive design for a forward-thinking service
Biodesix recently rebranded their VeriStrat test, a blood test to help doctors determine the right treatment for non-small cell lung cancer.… Continue reading >
Creating a magazine as current as its content
In 2011, FedEx was ready to move Diverse Appeal, an internal publication, into the digital age. They needed an agency that could handle… Continue reading >
Making a summertime splash for the Memphis Jewish Community Center
The Memphis Jewish Community Center (MJCC) engaged inferno to assess and to redevelop its brand identity. But at the same time that this project… Continue reading >
Young creatives rock out an internal campaign
As if taking an afternoon off to enjoy beer, Gus’s World Famous fried chicken, and a heated match of Pictionary isn’t cool enough,… Continue reading >
Bringing the Stash retail experience to life online
Stash, a home furnishings retailer, wanted to update its online identity to match the distinctive personality of the Stash stores and… Continue reading >
An online update for an up-and-coming industry
WEB BANNERS CELEBRATE MILESTONE Since 2000, inferno has been teamed with Transnetyx, a Memphis-based company that provides automated genotyping… Continue reading >
Branding the connection between International Paper and its recycling group
International Paper needed a logo family and positioning for a branded internal culture campaign for its recycling group.… Continue reading >
Adding warmth to an innovative clinical service
How do you connect scientific innovation with personal service? Biodesix is in the business of bringing the two a little closer, by crafting… Continue reading >
Industrial strength trade advertising for a national transportation hub
In 2012, it was time to create a new ad campaign for Fullen Dock & Warehouse. The previous campaign was still perfectly on-target… Continue reading >
A newsletter redesign that reflects a new brand
Memphis Jewish Home & Rehab first approached inferno with a clear-cut goal in mind: to increase visibility as a premier rehabilitation… Continue reading >
An online invitation to draw in Recording Academy members
Bringing music industry professionals together is at the heart of The Recording Academy’s mission. So when they wanted to promote networking… Continue reading >
A radio ad that drives home a localized message to Mid-South farmers
inferno produced a 30-second radio spot to strengthen the MorSoy Xtra soybean seed “Born and Bred” campaign, a print ad series developed… Continue reading >
Illustrating a spine surgery procedure with multiple techniques
During our 11-year partnership with NuVasive®, inferno has been in the OR and witnessed the innovative spine company’s products and… Continue reading >
A jolt of creativity for a promotional banner
A client recently needed a stand-up banner to film a video on location at Bluff City Coffee. And they needed it fast. So inferno… Continue reading >
A benefit gala invitation designed to be a classic
inferno’s longest-standing pro bono client, The Exchange Club Family Center of Memphis, hosts its biggest fundraising event every March.… Continue reading >
ExpressionEngine showcase spotlights an inferno-designed website
Self+Tucker Architects’ website is in the spotlight this week on Show-EE, the official ExpressionEngine showcase gallery for the… Continue reading >
An agribusiness print campaign — from locals to locals
In the agricultural community, a neighbor’s recommendation is just about the most compelling and effective marketing tool you’ll… Continue reading >
A multi-media marketing campaign for a renowned healthcare facility
After building a marketing strategy for Memphis Jewish Home & Rehab, inferno was asked to execute a complete brand overhaul with a multi-media… Continue reading >
Branding team spirit for an intra-agency competition
In 2011, inferno was an agency divided — into three teams for our first Playing with Fire competition. The yearlong event pitted teams… Continue reading >
Building a website for a growing soybean seed company
inferno further strengthened Cache River Valley Seed’s MorSoy Xtra brand by building a website that reflected that brand aesthetically,… Continue reading >
Marketing campaign draws on experience to reach international healthcare meeting attendees
It’s been said that imitation is the sincerest form of flattery. But after being flattered by competitors, NuVasive sought to remind them,… Continue reading >
Annual Report design illustrates the impact of a family-focused nonprofit
The Exchange Club Family Center is inferno’s longest-standing pro bono client, going on seven years now. From their website to gala invitations… Continue reading >
Delivering a dynamic, localized multimedia advertising campaign in three test markets
FedEx boasts one of the most recognized brands in the world. At the heart of the FedEx brand is customer-centric, localized service. So when… Continue reading >
A fond farewell to inferno’s first retiree
After six years as inferno’s ace accountant, our dear co-worker, Jane Howell, retired in late 2011 to travel and enjoy life with her new… Continue reading >
Changing the creative recipe for a local fundraiser
In our fourth year as pro-bono agency for the March of Dimes Signature Chefs Auction, inferno decided to take a distinctly different creative… Continue reading >
Building a strong ad campaign for an agricultural leader
Valley View | K&D Agri Systems stands alone as the world’s largest GSI grain bin dealer. So they wanted an ad campaign that would stand… Continue reading >
Taking pole position with a dynamic conference booth
Getting attention at a national trade show is no small order, regardless of how innovative your product is. In 2011, Transnetyx wanted to make… Continue reading >
A personal twist on a small business print campaign
Long-time inferno client Paragon National Bank has a strong connection to local small businesses because Paragon is a local small business. … Continue reading >
Turning a new brand into a compelling story
In 2010, Cartus engaged inferno to develop a new brand voice that would accurately embody and effectively promote the company’s… Continue reading >
Marketing a milestone service enhancement for a global leader
inferno created a multi-faceted campaign promoting the unprecedented speed of exporting with the FedEx fleet of Boeing 777 freighters. An overall… Continue reading >
Building a logo that fits a roofing leader
As a commercial roofing leader in the Mid-South, Jonesboro Roofing Company (JRC) sought to update their brand to match their growing and evolving… Continue reading >
Ag company scores with high-energy radio spot
inferno helped Arkansas-based Cache River Valley Seed leverage their love of Arkansas State Red Wolves sports into two ear-catching radio spots.… Continue reading >
A multi-function brochure that was turned on a dime
For three years now, inferno has developed creative themes and marketing collateral that have drawn attention to the Memphis’ March of… Continue reading >
A direct mail piece with a magnetic message
A good direct mail piece makes itself hard to throw away and hard to stop looking at. In other words, it hangs around and keeps working. inferno’s… Continue reading >
Brochure design defines a company culture – beautifully
The specialty pharmacy, Accredo Health Group, approached inferno with a need to create a printed piece for their employees that would articulate… Continue reading >
Introducing Thought Bubble Gumballs – only from inferno
inferno partner, Dan O’Brien, is a man on a mission. He started our new blog, 261, where he’s sharing a nugget… Continue reading >
A print campaign to launch an industry leader’s new brand
In 2010, inferno partnered with Cartus, the world’s foremost employee relocation company, to audit and update its brand. A combination… Continue reading >
Award-winning design amps up a new membership brochure
inferno has created many high-profile pieces for the Recording Academy (the GRAMMY organization), including brochures, print ads, interactive… Continue reading >
Radio spot provides a humorous take on the serious matter of small business banking
The credit squeeze that accompanied the Great Recession has been felt acutely by small businesses. This hardship, though, has also provided an… Continue reading >
Long-time video production partner turned client
Running Pony Productions has long been inferno’s partner in creating video solutions for our clients. So when the production company and… Continue reading >
Distilling the culture of a global leader
Cartus is the world’s leading provider of employee relocation services and has experienced significant growth in recent years. inferno… Continue reading >
The first test for a new brand
After launching the brand for Harmonyx Diagnostics, the sister company of long-time client Transnetyx, inferno was tasked with developing two… Continue reading >
Precision is key when speaking to surgeons
As a marketing partner with NuVasive for almost a decade, inferno has deep expertise in the company’s innovative products and procedures,… Continue reading >
Capabilities video showcases leading rice company
Windmill Rice Company in Jonesboro, Arkansas, has the newest rice-milling facility in the U.S. They asked inferno to highlight their state-of-the-art… Continue reading >
inferno-designed billboard garners more than just attention
When the Jonesboro manager of SeaPort Airlines spotted the 2011 St. Jude S’travaganza billboard created by inferno, it did more than catch… Continue reading >
A game-changer for Memphis Tiger recruitment
Recruiting sites for NCAA student-athletes are still somewhat of a novel concept. So when the University of Memphis called on inferno to create… Continue reading >
Going beyond financials in an annual report
The Exchange Club, inferno’s long-time pro bono client, wanted to approach their annual report differently in 2010. They asked that it… Continue reading >
Hand-drawn for Hands of Hope
This year's invitation for The Exchange Club Family Center Hands of Hope Auction Party featured plenty of hand-drawn, rock-inspired… Continue reading >
Now open: The Putter Winbrook Online Store
After developing a brand for Putter Winbrook clothing and helping to establish the line in men's clothing stores in the South, inferno developed… Continue reading >
Defining a brand in concert with its sister company
Transnetyx has long been a leader in the world of bioscientific research, launching the first fully automated genotyping system. The company… Continue reading >
Branding hope with a hip edge
The Exchange Club Family Center, inferno's longest-standing pro-bono client, adopted a new venue and a new attitude in 2010 for its annual… Continue reading >
VALLEY VIEW | K&D AGRI
Both Valley View Agri Systems and K&D Agri Inc. were well known for dependable, personal service throughout their respective… Continue reading >
Windmill Rice Company
inferno worked closely with Windmill Rice Co. to design a small brochure to market a new, state-of-the-art rice milling facility. Continue reading >
Cache River Valley Seed
After developing a logo for MorSoy Xtra, Cache River Valley Seed wanted to roll out their latest product brand in their annual soybean… Continue reading >
A logo with wide exposure
The Valley View | K&D logo gets more exposure than most: The company is the largest authorized GSI grain storage systems dealer in the world,… Continue reading >
SOUP-OFF 2011
Talented staffers Ben Hampton and Amanda Dent developed the poster to promote our fourth annual food competition. The poster features a perfect… Continue reading >
Radio spot scores with a concise product message in just 30 seconds
Cache River Valley Seed wanted to reach out to the highly specific audience of farmers who are fans of Arkansas State University athletics. inferno… Continue reading >
inferno fine-tunes Harwood Center’s website
One of our pro bono clients, Harwood Center, asked inferno to breathe new life into their web presence but still maintain the look of the Memphis… Continue reading >
Super S’travaganza
We were asked by agribusiness client Valley View | K&D Agri Systems to help promote the upcoming 18th Annual St. Jude S'travaganza held… Continue reading >
A refined, redesigned website for a renowned architecture firm
Self+Tucker Architects’ portfolio of work and expertise is so vast and diverse that it made it difficult for clients to efficiently navigate… Continue reading >
Adding something Xtra to an ag company logo
When Cache River Valley Seed in Jonesboro, Arkansas was planning the launch of their newest product, MorSoy Xtra, they asked inferno to position… Continue reading >
Yielding a dynamic print campaign in a competitive field
MorSoy Xtra is the latest evolution of MorSoy soybean seed varieties from Cache River Valley Seed in Jonesboro, Arkansas. Cache River… Continue reading >
A frightfully fun video for our friends at FedEx
inferno’s Halloween treat for our FedEx clients was a video spoof on 1950s-style, kitschy horror films. To create Night of the Living Deadline,… Continue reading >
An updated brand for a progressive architectural firm
To celebrate 15 years of Designing a Better Memphis, Self+Tucker Architects wanted to refresh their brand to reflect their forward-thinking company… Continue reading >
2010 Davey Awards Winners
We took home five statues at the 2010 Davey Awards. Our awards included Gold Awards for Strategic Alternatives' Pour Attire website and our… Continue reading >
The trick to a great Howl-o-ween poster: Dog Men
Is it man or beast? When inferno designed the 2010 Howl-o-ween: Return of the Beasts poster, we answered “both.” To scare up support… Continue reading >
TruGeen Commercial Lawn & Landscape
We just finished a new site for industry leader TruGreen Commercial Lawn and Landscape. See the site here: www.trugreencommercial.com Continue reading >
inferno helps The Exchange Club Family Center “Raise Hope. Rock On.”
A new venue for the Hands of Hope Auction Party inspired The… Continue reading >
inferno-designed clothing lines create buzz
When Strategic Alternatives, LLC, a distributor of disposable containers for coffee shops and caterers, wanted to branch… Continue reading >
A multi-faceted message in one powerful logo
inferno pro-bono client The Harwood Center teamed up with the Autism Society of the Mid-South to host the Opening Eyes to Autism 5K run/walk,… Continue reading >
Driving Recording Academy membership with a united purpose
When the Recording Academy (the GRAMMY organization) asked inferno to use some of their new illustrations in the 2009 membership… Continue reading >
Direct mail to keep customers alert
Transnetyx asked inferno to help drive traffic to their booth at the 2009 National Meeting of the American Association for Laboratory… Continue reading >
A fitness center Website gets a design and content makeover
The family-oriented DAC fitness organization asked inferno to revamp the look and message of its Web site so that it would fully… Continue reading >
Warm holiday wishes (that burst into flame)
It’s a tradition for inferno to send clients, vendors, and friends an annual holiday card to thank them and wish them all the best… Continue reading >
Framing a marketing campaign from all angles
The Eclectic Eye eyewear boutique asked inferno to develop yearlong campaign that would… Continue reading >
A surprising approach to marketing a complex service
Transnetyx is a molecular diagnostics company providing automated genotyping services to pharmaceutical and biotechnology companies,… Continue reading >
A solid brand foundation for a charitable foundation
NuVasive decided to create the Cheetah Gives Back Foundation as a way to support the community — locally, nationally, and globally.… Continue reading >
A hauntingly good poster for internal promotion
To scare up excitement and canine attendance for our afternoon Howl-O-Ween event, inferno developed a poster with bite. (Tip: For the… Continue reading >
A Web site that rocks. Literally.
Developing an online presence for a studio that changed the face of American music is no small feat. Sun Studio wanted to maintain the… Continue reading >
inferno creates a knock-out direct mail piece
This postcard, sent to employers and insurance providers attending the Workers’ Compensation Educational Conference, leveraged NuVasive’s… Continue reading >
Devilish fun with a twist and a shimmy
Matt Paulo, Senior Art Director at inferno, designed a poster to promote Rings of Fire, a staff Hula Hoop competition organized by Matt… Continue reading >
Helping Homewood Suites make a celebratory splash
As Homewood Suites celebrated a milestone anniversary — the opening of its first property 20 years ago — the award-winning,… Continue reading >
